An export readiness audit is a comprehensive evaluation of a company’s preparedness for export. Its objective is to identify strengths and weaknesses related to competitive capability in international markets. The audit analyses aspects such as product/service quality, the ability to meet market demands and competition, infrastructure, adaptation to international payment systems, knowledge of customs regulations, and other relevant factors. Following the audit, areas for improvement can be identified, and an action plan can be created to align the company with the international market.

An export plan is a business strategy for selling products and services in the international market. It identifies target markets, analyses trade opportunities and barriers, calculates export costs, and establishes necessary actions to enter that market. Additionally, it includes sales objectives, distribution channels, pricing policies, payment agreements, regulatory requirements, logistical aspects, and environmental and social considerations. The export plan helps minimize risks and maximize benefits in the international market.

Before expanding into new markets, market studies are essential to identify demand, understand the target customer, and evaluate competition and associated costs. These analyses help avoid exporting products without a market, adapt pricing strategies, and differentiate from competitors, thereby minimizing financial risk and maximizing opportunities for success in international markets.

Contact listings are crucial for the success and expansion of a company in the global market. They provide the opportunity to extend the reach of the business, access new resources and suppliers, gather information about global market trends, and establish strong business relationships with foreign partners. These contacts enable a company to expand its customer base, stay up-to-date and competitive, and strengthen its presence in the global market. They can include listings of end customers, distributors, competitors, or trade agents.

A commercial agent acts as an intermediary between suppliers and clients, promoting and selling products or services. Its advantages include broader reach through an extensive network of contacts and knowledge of the local market, which can generate more sales. Additionally, hiring a commercial agent reduces costs by avoiding the training of an internal sales team. The agent also helps mitigate risks by having experience in the target market, avoiding costly mistakes. Furthermore, it contributes to improving the company’s brand image by leveraging its established reputation and credibility in the region.

We offer training to sales professionals with experience and technical profiles. Using the sales method “The Chess Game,” focused on understanding the customer and proven over 20 years in B2B environments, we help improve the skills of salespeople to close deals with new and existing clients. This training involves the participation of the company’s sales area managers. In addition to theoretical training, we provide real-life practice with business opportunities and individual coaching sessions. The results obtained demonstrate the effectiveness of the method and motivate salespeople to use it in other sales opportunities.

Training in international etiquette and culture is important because it helps individuals develop skills to interact effectively and respectfully with individuals of different cultures and nationalities in a business or social setting. This can significantly improve communication, avoid offenses, gain trust and reinforce the company’s brand.

The proper selection and training of personnel in the export department are crucial for the success of a company. This entails benefits such as improved performance, reduced turnover costs, enhanced work environment, increased customer satisfaction, and a better company image. In our selection process, we interview key candidates and conduct assessments of technical and psychological aptitudes to provide a final recommendation.

We train your team in management, administration, logistics, and sales techniques applied to international trade. We provide support for personnel search and selection. We offer translation services for catalogues, marketing materials, and websites.

Selection of the most suitable international trade fairs. Event preparation (venue selection, invitations to clients and potential prospects, event logistics and organization). Post-event communication (responding to inquiries and thanking visitors).

We search for and select the best potential contacts for your company. We organize the trip, take care of logistics, and arrange the visit schedule.

Networks are important for companies because they allow them to interact with their audience, promote their products and services, conduct market research, search for profiles for personnel selection, and effectively build their brand. We have a network of professionals who provide support in this field.